Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

           

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

Why You Should Have Your Product Shot on a White Background

Blog

Why You Should Have Your Product Shot on a White Background

Academy Of Handmade

At our Next Level: Blogging for Makers workshop we had in July, we were lucky to have the very inspiring creative director and photographer Marissa Harrington {#ahasmember} of Bourbon and Goose give us the lowdown on DIY photography. She shared so many good points, but one that really stood out to me was from her magazine days. Marissa noted the importance of having photos that are on white backgrounds, something I'm sure a lot of you know that have already heard. 

Here's why: having product shots (these are the ones on white... see Marissa's brilliant visual below) done on white makes life incredibly easier for anyone trying to put a gift guide together or feature your product in a roundup.

Photographer and stylist Marissa Harrington created this graphic as an example between the different kinds of photos editors like.

Photographer and stylist Marissa Harrington created this graphic as an example between the different kinds of photos editors like.

This seems niche, but think about it, if a magazine wants to include your product and the design/editorial team is likely pressed for time (AHHH! DEADLINES!) and they want product photos that won't be hard to crop (annoying for the designers) and coordinating a new photo with you is a pain for them. This goes for big-time blogs and websites... and heck, even smaller websites. And anyone who is just a fan making guides on Polyvore even. Everyone is doing stuff on the fly and when someone gets assigned to pull great product for a guide (online especially!), you want the photo to to just be there waiting for them.

This means a photo of your product on a white background should be on your website, in your Etsy photos and anywhere else you are selling online. It doesn't have to be your main shot (it can be a stylized shot like the one above), but it should be included. 

Marissa shooting product at our July Next Level: Blogging for Makers.

Marissa shooting product at our July Next Level: Blogging for Makers.

You might be asking: But I don't like the way my product looks on a white background. There are two things here. One, you don't have to use it as your main "hero" image. It's an option you leave out there for media to scoop up. You also might not have good photos of your product on a white background because they have tricky coloring. They might be silver or white or just look flat on white. I highly advise calling in a professional at this point. It will really make your product shine and people will be more likely to buy it because they aren't visually confused or turned off by it.

So, to be clear, you should have at least one shot of your photos on a white background. And I mean solid, bright white. SOLID, BRIGHT WHITE. Not offwhite. Not white with some texture. White. And there tons of inexpensive light boxes, photo cubes and DIY photo setups that can give you this effect. The internet and Pinterest are full of them (feel free to share ones you love in the comments below!). 

Have you done this? Did you notice people responding to your product more? Did you do it yourself? Let us know below or on our Facebook or Instagram