This week's post is a complement to the series we have been running with #ahasmember Handcrafted HoneyBee on their massive and intensive rebrand. The rebrand was more than just new graphics, but I think it's important to see how a designer enters into the picture. I am the first to raise my hand and say that I do not have the money for a designer to meet all of my design needs.
BUT I know that having is important to nail the crucial things-- like your logo and packaging. And especially if you are doing a rebrand, a designer can help you sort your thoughts out more than you'd ever know.
We asked Arianne of Aeolidia, the design firm that #ahasmember Handcrafted HoneyBee enlisted to do the graphics for their rebrand, to talk about why design is so important and what you need to know about doing your day-to-day design on your own!