Growth looks different for everyone and sometimes our "holiday" seasons do too. For #ahasmember Carolyn of The Wishing Elephant, her adorable kids' costumes make her very busy leading up to Halloween. She had a few pivotal moments this year and she shares them with us. You can also read more about her and her amazing business in this post from a few months ago.
Q: Tell us a little bit about yourself and your business.
A: The Wishing Elephant was my second baby, born just after my son. I started making applique bodysuits and seeing people's reactions helped me to realize my passion and start TWE. We've been at this for 6 years and our mission is to bring joy and laughter to the sometimes (okay, most times) difficult job of parenting.
Q: Overall, what did the last year look like for you?
A: Business wise, this year has been pretty similar to last year. My wholesale accounts have picked up and I've spent a lot of time in NYC, but beyond that things have been pretty predicable.
Q: What is the biggest lesson you learned?
A: If an opportunity scares you, you HAVE to do it. I was given a lot of opportunities that forced me to put on my big girl pants and that alone is invaluable.
Q: How are you anticipating and making changes for holiday 2016?
A: So, TWE is really centered around Halloween. We tried (and are trying every year) to have RTS items. If I'm being honest, this is the most challenging part of running a business. Simply funding all the supplies as well as being able to afford help is, well, challenging.
Q: What about your 2015 holiday? Or are the holidays not your “big” season?
A: Halloween is our pinnacle, but a close second is baby shower season (spring). Holidays are a close third. When everyone is going through December madness I'm usually just coming down from "costume season" so I have all the sympathy in the world (without the to do list).
Q: What was your proudest moment of the last year as a business owner?
A: I just arrived home from Etsy HQ after receiving the "golden po" from Giggle at Etsy Open Call. I'm very excited and proud and absolutely terrified at the idea of getting a PO from a major retailer. A close second would be asking to speak at Etsy Up. Again, terrifying but it was very rewarding to face my fears.
Q: What is one business tool or product that became invaluable to your business this last year?
A: Actually, just machinery. I invested in custom dies, sewing machines and a heat press. Oh, and the silliest little thing (a tag gun) has changed my life. Why haven't I been using this for 6 years?!
Q: What business tool or product did you decide, “Nah, actually I don’t need to deal with this”?
A: I send all my wholesale clients right to Etsy Wholesale. I struggle with line sheets and I'm always changing items and prices. Etsy Wholesale is brainless and I appreciate that. For me, being able to save time and avoid stress is worth 3.5%. So, I say nah to making and maintaining my own line sheet.
Q: Where can people find you online?
Hey girl, heyyyyy.
Come follow along on Instagram @thewishingelephant
Or email me! Hello@thewishingelephant.com