Being THE boss in your business is about learning the right lessons. I am so impressed by today's guest, #ahasmember Adwoa Grier, who didn't always start out doing the "right" things, but learned lessons by observing and taking advice-- even if it's advice from a child (who knows her stuff!). What also impresses me about Adwoa? Her Instagram scenes are always a creative inspiration and delight when they come up in my feed! Read on to see the lessons she learned, particularly on pricing.
Understanding your customers and their needs has the power to transform your business. Today we’re talking to Ali Puckett of Buttonhead, a personalized keepsake shop. Since 2007, her business has transformed and evolved from providing what she describes as ‘random retail design’ to a successful, highly personalized customer experience. Today, she shares how she reached that turning point and what she's gleaned from that experience. Thank you, Ali!
The information we find at our fingertips online is a glorious thing-- recipes, how-tos, the exact right tool we need and product reviews. And this will often spill over into business in the form of going to the internet and to Facebook groups or forums whenever you have questions or need reassurance. This is basically crowdsourcing your business and there is a dark side to it.
My mind was blown by Tara Swiger back in October when I attended Schoolhouse Craft in Seattle. She laid out what you need to create a customer path-- a way to figure out what activities you do that will make your customer buy. The systematic approach made an otherwise overwhelming and guess-filled process one you could confidently perform over and over again. When I found out she was going to be in San Diego in January I was thrilled she agreed to do the same workshop with us. If you are in the San Diego area I HIGHLY recommend you sign up for this now!
We recently got a comment on one of our blog posts basically asking, "But what if you hate your customers?" I think this is an interesting dilemma and at some point in time most of us are, at the least, annoyed with customers. It's often love/hate with some businesses having more love and others having more hate in that ratio. If you're not feeling the love, then this post is for you! Next week we'll talk about how to love your customers.