Being THE boss in your business is about learning the right lessons. I am so impressed by today's guest, #ahasmember Adwoa Grier, who didn't always start out doing the "right" things, but learned lessons by observing and taking advice-- even if it's advice from a child (who knows her stuff!). What also impresses me about Adwoa? Her Instagram scenes are always a creative inspiration and delight when they come up in my feed! Read on to see the lessons she learned, particularly on pricing.
Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Robert and Stacia address issues like maker burnout, incorrect customer targeting, and the process of finding that sweet spot where a company's mission and its ideal customers collide.
Brandy Davis of Pigsey Art, a lasercut wood journals and home goods shop, shares with us today her experience with finding her niche audience via an invitation to a niche craft show she had never considered before. She explains how participating in a craft show gave her brand new perspective on who her audience was and how she could appeal to and pursue her ideal customers. Thank you, Brandy!
Understanding your customers and their needs has the power to transform your business. Today we’re talking to Ali Puckett of Buttonhead, a personalized keepsake shop. Since 2007, her business has transformed and evolved from providing what she describes as ‘random retail design’ to a successful, highly personalized customer experience. Today, she shares how she reached that turning point and what she's gleaned from that experience. Thank you, Ali!
My mind was blown by Tara Swiger back in October when I attended Schoolhouse Craft in Seattle. She laid out what you need to create a customer path-- a way to figure out what activities you do that will make your customer buy. The systematic approach made an otherwise overwhelming and guess-filled process one you could confidently perform over and over again. When I found out she was going to be in San Diego in January I was thrilled she agreed to do the same workshop with us. If you are in the San Diego area I HIGHLY recommend you sign up for this now!
We recently got a comment on one of our blog posts basically asking, "But what if you hate your customers?" I think this is an interesting dilemma and at some point in time most of us are, at the least, annoyed with customers. It's often love/hate with some businesses having more love and others having more hate in that ratio. If you're not feeling the love, then this post is for you! Next week we'll talk about how to love your customers.