marketing

Adapting Product Lines in Response to Audience Demand

Adapting Product Lines in Response to Audience Demand

Business decisions are a lot easier when we know our numbers... and sometimes we are very surprised what those numbers tell us. Today we talk with member Staci of Crafty Staci about how she realized one product was taking over her sales and what she did to alter course.

Focusing on Product Development

Focusing on Product Development

After the holidays is a great time to do some spring cleaning-- including cleaning up your product line. We've actually had a few recent discussions in our member forum and chats about members who streamlined their product line and not only is easier to deal with... it's also been selling better! Today, we have member Marly of Fenimore Rutland sharing how she realized what to focus on AND why certain products weren't selling the way they should be.

Experimenting and adapting your business in a changing market

Experimenting and adapting your business in a changing market

When you figure out what works in your business, it's such a relief! But frustratingly, the saying is true: What go you here won't get you there. Adapting is hard but necessary. Member and maker Andrea Bruns Vickery shares how she made changes in her product and marketing, but stayed true to herself.

Owning a Business while Going Back to School: One Maker's Story

Owning a Business while Going Back to School: One Maker's Story

One thing that always astounds me is how much makers are able to juggle. Some of you might be considering juggling more and going back to school to help you get better at your business. That's what #ahasmember Cristiana of Pebble & Fire decided to do and she is sharing her story!

Makers Using Instagram as a Sales Tool

Makers Using Instagram as a Sales Tool

The Instagram algorithm has us all scratching our heads a bit. Which is why we are taking with a few #ahasmembers about how they are using Instagram to better their business. Every platform has to be adapted to every business. Hopefully these stories will give you a few ideas for how they can be adapted to yours.

How Content Can Transform Your Business

How Content Can Transform Your Business

Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Here is Part 4, as told by Robert Guzzo, Co-Founder of Handcrafted HoneyBee.

You can read:
prologue here
Part 1 (where they talk about their need to change) here
Part 2 (why it takes awhile to get a rebrand right)
Part 3 (what it's like finding a designer)
AND read their designer's advice on getting better with graphic design here

It Takes Longer than You'd Think: Getting a Rebrand Right

It Takes Longer than You'd Think: Getting a Rebrand Right

Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Here is Part 2, as told by Robert Guzzo, Co-Founder of Handcrafted HoneyBee.

Tara Swiger: The Customer Path

Tara Swiger: The Customer Path

My mind was blown by Tara Swiger back in October when I attended Schoolhouse Craft in Seattle. She laid out what you need to create a customer path-- a way to figure out what activities you do that will make your customer buy. The systematic approach made an otherwise overwhelming and guess-filled process one you could confidently perform over and over again. When I found out she was going to be in San Diego in January I was thrilled she agreed to do the same workshop with us. If you are in the San Diego area I HIGHLY recommend you sign up for this now!

Paige Poppe: Video Content for Makers

Paige Poppe: Video Content for Makers

Is one of your New Year's resolutions to tackle video? If it is then I would like you to meet Paige Poppe. As a young artist it might seem like she has a leg up when it comes to video and Youtube, but she proves that it's a powerful tool for connecting with your audience no matter your age. Her videos are engaging and fun. It's funny what happens when people are humans on social media! :) On the business side, though, Youtube is the world's SECOND largest search engine after Google. 

Have you tried your hand at Youtube? What's been your experience? 

Should You Start a Podcast?

Should You Start a Podcast?

There's a lot of talk about what you should be doing and often when a new marketing channel comes along everyone wants to tell you how you NEED to be on it. Podcasting has been one of those things I've noticed this last year where EVERYONE has one and EVERYONE tells you how you need one too. Who knows, maybe you do.

Confessions of a Marketer: The truth behind the blog post

Confessions of a Marketer: The truth behind the blog post

I asked Elizabeth Fein of Iterate Social to share a little "behind the blog post." She reminds us that soaking up knowledge and tips is great, but there's a lot of "doing the work" and "making it work for me" that can't always be contained in a blog post that's meant to get to the point. 

What's In a Name? Keep It. Change It. Tweak It.

What's In a Name? Keep It. Change It. Tweak It.

Deciding if you want to change your business name is like going through an existential crisis with seemingly no right answers. I'm sure many of you have contemplated a name change or even done one (I've even gone through my own in my other business). But here are some things to consider regarding a name change. Grab a cup of warm beverage-- this is long!

5 Tips (and Tricks!) to Successful Visual Presentation for Craft and Trade Show Booths

5 Tips (and Tricks!) to Successful Visual Presentation for Craft and Trade Show Booths

And just like that, craft show season is upon us! Are you looking to create a standout booth? Alex Brookhouse has merchandised product for some of the most prestigious brands and knows all about setting up a knockout display. Today she shares tips on making your booth look amazing and perfect for customers to buy.

Marketing Strategy Guide for Stress-Free Holiday Selling Part 1: How to Promote Your Sales

Marketing Strategy Guide for Stress-Free Holiday Selling Part 1: How to Promote Your Sales

EEK! The holidays are basically already here. If you are still needing to get a marketing strategy in place or are unsure if you've left something out (I know... between getting your stuff ready to sell, attending markets and trying to have a personal life, it's very possible to have overlooked something!), this two-part series will be VERY helpful to get all of that nailed down.