name change

What's In a Name? Keep It. Change It. Tweak It.

What's In a Name? Keep It. Change It. Tweak It.

Deciding if you want to change your business name is like going through an existential crisis with seemingly no right answers. I'm sure many of you have contemplated a name change or even done one (I've even gone through my own in my other business). But here are some things to consider regarding a name change. Grab a cup of warm beverage-- this is long!