As we wind down 2016, here are the top posts from the past year. Just looking back through these might help you gain perspective on the year that was!
Landing the wholesale account is just the beginning. Actually having people buy your product off the shelf is quite another. And packaging plays a vital role in that. It is even a reason some shops won't pick up your product-- even if they love it! So we talked with an #ahasmember retailer about what packaging mistakes they are often seeing. Read on.
Please give a warm welcome to Robert and Stacia Guzzo, founders of Handcrafted HoneyBee. This energetic #ahasmember business team has generously offered to share their recent, dramatic rebranding journey with our community. Robert and Stacia address issues like maker burnout, incorrect customer targeting, and the process of finding that sweet spot where a company's mission and its ideal customers collide.
DIY-ing packaging is often how makers start out in their business. But as you start expanding into wholesale and doing larger orders or even creating products that don't have "off-the-shelf" packaging needs, sourcing packaging becomes huge. Today, we're excited to have two of our OC Chapter leaders share about their recent experience walking a packaging trade show.
We first had the pleasure of meeting Katrina when she was co-working with The Dieline, which is THE source for all things packaging design. Katrina runs her own packaging and design firm,The Yellow Loft. She excels in making packaging more than functional and using it as an extension of the brand. The Yellow Loft works with many high-end and well-known clients. We were excited to have her talk packaging with advice for makers!