You hear it all the time-- Pinterest is so great for selling things! You should totally be on there. But being on there is less about getting a ton of followers (though that is nice) and more about getting your pins found. Think of it like Google for pretty and inspiring things... only you get to hold on to your searches on your page to come to later.
We are constantly being told how amazing Pinterest can be for businesses selling physical products. So we asked our San Francisco Chapter co-leader and social media consultant extraordinaire Caitlin of Little Farm Media to share what she thinks is the core strategy to successful pinning for business.