When you have an online business, it's easy to forget that what you see online is the best, curated or partial version of what's actually happening in someone's business. Yet still we persist in comparing ourselves to others on social media! Today, #ahasmember Amber of Ink & Matter shares how she finally moved on from it and what she does to keep from getting sucked back in.
The Instagram algorithm has us all scratching our heads a bit. Which is why we are taking with a few #ahasmembers about how they are using Instagram to better their business. Every platform has to be adapted to every business. Hopefully these stories will give you a few ideas for how they can be adapted to yours.
Is one of your New Year's resolutions to tackle video? If it is then I would like you to meet Paige Poppe. As a young artist it might seem like she has a leg up when it comes to video and Youtube, but she proves that it's a powerful tool for connecting with your audience no matter your age. Her videos are engaging and fun. It's funny what happens when people are humans on social media! :) On the business side, though, Youtube is the world's SECOND largest search engine after Google.
Have you tried your hand at Youtube? What's been your experience?
We've been led to believe that social media is, well, social. That it's this place where we can all hang out online and bond over mutual interests. And when you are running your own business and doing your own social media it can feel disheartening when you don't get the interaction you expect. That's because we've also been told what a great marketing tool social media is, but the problem is when you start treating it more like a marketing tool instead of way to connect with people, you're doing it wrong as they say.
I've been thinking a lot lately about what makes a good post-- blog post, Instagram post, etc. Because that kind of stuff can be a bit of a rush to get out the door, it's often not until after that I will think, "Oh gosh, why did I do that? No wonder no one is responding to it!" Then you are faced with the awkward decision: Do I just leave this weird thing hanging out there? Or do I just leave it? Will this damage my brand?
We are constantly being told how amazing Pinterest can be for businesses selling physical products. So we asked our San Francisco Chapter co-leader and social media consultant extraordinaire Caitlin of Little Farm Media to share what she thinks is the core strategy to successful pinning for business.