If you have been in our Wholesale Tuneup Series, you will remember today's blog guest OR if you're in the LA chapter you might have been in her shop for one of our roundtables. #ahasmember and shop owner Leanna Lin recently went to the National Stationery Show (NSS) as a vendor and gives her perspective on what she saw at this prestigious paper-focused trade show!
If you do stationery, you know that the mother of all tradeshows for your people is National Stationery Show (or NSS). Getting there and doing well can feel very intimidating once you see all of the amazing booth displays (and hear how much work is entailed!). That's why seasoned stationery pro Katie Hunt created Tradeshow Bootcamp (TSBC)-- to tell other paper people what it's like to go to NSS and run a successful stationery company. Katie offers a wealth of resources through TSBC and her signature event Paper Camp.
There are a lot of greeting cards out there to choose from, but none as sweetly sassy as those from Julie Ann Art. Julie's cards have been buzzed about quite a bit, and I think it's because they resonate with more casual, "say-what-you're-thinking" people for whom Hallmark won't cut it. She talks about her business growth over the last six years.