"Your Handmade Business" is a podcast for makers about the big picture of your business. Each episode we tackle an important (and sometimes uncomfortable) topic about running a handmade business and feature perspectives and experiences from Academy of Handmade members, as well as the greater maker community.
Maker businesses are inherently risky because they’re inherently small and vulnerable to change. In this YHBTV recap, Sharon and Isaac help you understand what types of risks you might be taking in your business and how to evaluate them.
Your target customer goes hand in hand with your business’ niche. In this YHBTV recap, Sharon and Isaac cover a few of the signs why your actual customers may not be your target customer, and what to do about it.
Knowing who your target customer is will inform what niche your business serves, and vice versa. Sharon and I cover 5 specific points about finding your niche in this recap episode from our weekly YHBTV video series.
In this recent broadcast of YHBTV, Isaac shares some of his own experiences hiring help in his business, describes some of the benefits of bringing in a contractor, employee, or service provider, and then actually dives into what he call the ABCs of Hiring Help.
Etsy Wholesale bit the bullet at the end of July, leaving a lot of makers hanging. Listen to this YHBTV episode for tips on how to best manage your wholesale business without the Etsy-managed platform.
Isaac chats with Kiley Fattor, co-owner of Period Six Studio in Golden, Colorado, about the lessons she’s learned in the past few years of being in business, and some of the ways she’s adjusted her business to respond to market needs.
Everyone loves getting a deal, bargain or something on sale, but that doesn’t mean that what works for national retail chains will (or should) work for your maker business. Hear our tips on when, why, and how you might want to discount your products.
Isaac takes a multi-faceted trip with serial entrepreneur Adrienne Wiley down the path of her various business ventures, philosophical pursuits, and lessons learned as a jeweler, shop owner, and small business consultant.
What you do is directly tied to who you are, and it’s hard to articulate that in a way that someone else can understand. In this YHBTV recap, Sharon offers 5 great tips to help you better prepare for talking about yourself.
Have you ever considered outsourcing your production to a local factory? Sara and Dana from Spooltown have oodles of advice and insight to share about manufacturing handmade goods in this YHBTV episode recap.
In this replay of a recent YHBTV episode, Sharon and Isaac dive into five tips for creating awesome linesheets. They cover function over form, the path of least resistance, avoiding perfectionism, consistency, and sticking to the facts.
This is a replay of a recent YHBTV episode on working with a printer. Between Isaac's own background as a design project manager and Sharon’s experience in marketing and PR, they have tons to share for those less familiar with the industry.
It’s time for a bonusode! In this special edition of Your Handmade Business, Isaac replays the Just My Type webinar we hosted last Fall in preparation for the relaunch of our signature program, Jumpstart Your Handmade Business.