Episode 2: Don't Set It and Forget It

Making a plan or creating a vision for your business is one thing, but if you set it and forget it you're liable to lose track of where you are and miss the mark. In this episode, Isaac walks through four ways to keep your goals at the forefront of your business brain and make progress on them, warns against falling into the online entrepreneur's trap of blogging about an annual review, and speaks with Academy of Handmade member (and Seattle chapter co-leader) Jill Evans of Hapertas & Co. about some of the more drastic shifts she's had to go through in her own business following a full-on catastrophe.

Episode Guest

Jill Evans started Hapertas & Co. in 2014, specializing in modern haberdashery for the classic gentleman. Quality is her top priority, and she uses the finest ethically made & USA sourced materials. Her current line includes Neckties, Bowties, Pocket Squares, Cuff Links, Scarves, and Leather Accessories. All items are handmade in her Seattle-based studio in the heart of Ballard, and her menswear accessories are truly heirloom quality pieces that will withstand the test of time.

Relevant Links

The Harvard Business Review's 4-step tool for breaking goals down into actions.

Jill mentioned Merchants Like We, an accountability group offered by Merchant Method that's been critical in helping her stay on track.

Membership to Academy of Handmade opens next week on January 31. Among many member benefits, we offer a quarterly goals chat in the forums, and the option to pair up with an accountability partner on a quarterly basis.