Episode 9: The Perfect Fail

In this episode, Isaac talks about those experiences in every business where no matter what you do to prepare, things can just go south. He also interviews two very experienced women who have encountered major failures in their businesses—Jenny Hart and Lela Barker—and dives into how they cope with failure, what kinds of lessons they learn, and how they keep failure from breaking them down.

Episode Guests

Jenny Hart founded Sublime Stitching in 2001 as a new model for embroidery design and resources. She first began working in hand embroidery in the summer of 2000, creating non-traditional embroidered portraits of the famous and infamous in a traditional style of American hand embroidery. Recognizing a need to update and expand embroidery design commercially led to the launch of Sublime Stitching a year later. Since then, Jenny has become an internationally recognized fine artist and designer with works appearing in Vogue, Nylon, Lucky, Rolling Stone, The Face, Juxtapoz, The New York Times Magazine and others. She is an award-winning author of seven titles on embroidery for Chronicle Books, and her drawings and works in embroidery have been exhibited and published internationally. In 2012, Hart's embroidered work La Llorona became a part of the permanent collection of the Smithsonian American Art Museum. Jenny lives in Los Angeles, California.

When it comes to teaching creatives how to build an empire, Lela Barker has a simple philosophy: beneath every successful maker lies a solid business foundation. As the founder of Bella Lucce, an award-winning international beauty brand distributed through 1,300 spas and the mind behind Lucky Break Consulting, Lela is wildly passionate about helping creative entrepreneurs bring their products into the marketplace. Drawing on more than a decade of experience as a successful maker, Lela’s magic lies in distilling complicated business concepts down to their essence, especially in the areas of product pricing, brand development and wholesale strategy. She’s seen firsthand the power of nailing down these important facets of business as creatives strive to build sustainable brands that ignite their passion, put food on the table and make the world a more beautiful place. Lela’s products and personal story have been featured in more than ninety print publications worldwide and her “LBU: Secrets to Wholesale Success” program sells out within days each time registration opens, welcoming emerging entrepreneurs from Australia to California. She teaches frequently, from conference rooms in Austria to cruise ships in the Caribbean and mud huts in Africa and *almost* everywhere in between. When not arming makers with tactical business approaches, you’ll find Lela collecting passport stamps, perfecting the ultimate lemon meringue pie and clinging tightly to her sanity while raising four children. She believes in girl power, second chances, fab shoes and dark chocolate. Lela lives in South Carolina with her family and a small army of pets.