Episode 22: Your Ideal Wholesale Customer

Your ideal wholesale customer is actually a little bit different than your actual ideal retail customer. 

Thinking about your ideal customer is helpful for you when you're doing direct to consumer, but not always useful when you're selling wholesale. 

A wholesale shopper can look very different from your ideal customer and those two don't always align super neatly.

In today's episode, Sharon explores how to identify your ideal wholesale customer and how best to speak to them.


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We have a worksheet from our resource vault for working with retailers.

We also have a 'Do's and Don'ts of Wholesaling' from our blog.

Our friend Lela Barker has two great resources for your linesheets:

  1. DIY Line Sheet Templates
  2. Line Sheet Design Service

How to Create a Linesheet that Makes Selling Easy from Indie Retail Academy