Episode 23: Surprise Press! How to Drop Everything with Style

Even if you’re not actively looking for publicity for your maker business, you never know when opportunity might come knocking, and the last thing you want to do is miss out because you’re unprepared.

In this audio rerun of a YHBTV episode, Sharon and I walk through three key points about surprise press:

  1. How to evaluate opportunities, especially on a tight timeline, to make sure they’re worth the effort.

  2. What makes up a good toolkit to have in your arsenal to give these press outlets what they need.

  3. What to do to actually prep for these opportunities, whether they’re phone interviews, TV appearances, or even just email exchanges.


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Follow us on Crowdcast to register for future YHBTV episodes live (or watch the video replays).

From our resource vault, a DIY PR Crash Course.

Two makers share their experiences with surprise press 'Does getting featured on Etsy or Buzzfeed Matter?' from our blog.

Our friends at Dear Handmade Life have a blog post on building relationships with the press 'How to create genuine partnerships with editors and the press'