Episode 29: To Discount or Not to Discount

Everyone loves getting a deal or a bargain or buying something on sale, but that doesn’t mean that what works for national retail chains will (or should) work for your maker business. In this recent episode of YHBTV, Sharon and I offer tips on when, why, and how you might want to discount your products in a way that keeps your own goals in mind and maintains the right perceived value for your products. In this episode, we cover:

  1. Why It’s OK to offer a discount
  2. Why Discounts should be on your own terms
  3. Why you might have a sale in the first place
  4. Ways of discounting to solve problems
  5. Abandoned cart discounts 
  6. Reasons why you might consider a Flash/unplanned sale
  7. Let’s do this!

Resources

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Follow us on Crowdcast to register for future YHBTV episodes live (or watch the video replays).

From Aeolidia, 'Should you offer a discount as an opt-in incentive?'

From Dear Handmade Life, 'How to add value without offering discounts'

From the podcast archives, Season 1 Episode 11: The Price is Right?

Learn more about Jumpstart Your Handmade Business

 

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