In a recent episode of the podcast, episode 33, we veered a little bit into the world of identifying your target customer. In this episode, Sharon and I decided to go more in depth and tackled some things we’ve heard makers talk about quite often:
I know who my target customer is, but they aren’t the people who are actually buying my products.
The customers I’m attracting aren’t really the customer that I want or identify with.
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From the podcast archive, Season 2 Episode 33: Finding your Niche.
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