Episode 35: Is Your Current Customer Actually Your Target Customer?

In a recent episode of the podcast, episode 33, we veered a little bit into the world of identifying your target customer. In this episode, Sharon and I decided to go more in depth and tackled some things we’ve heard makers talk about quite often:

  1. I know who my target customer is, but they aren’t the people who are actually buying my products.

  2. The customers I’m attracting aren’t really the customer that I want or identify with.


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From the blog,  Dealing with dislike: 3 keys to processing it, What if you hate your customers? and Lost that loving feeling? How to fall in love with your customers.

From the podcast archive, Season 2 Episode 33: Finding your Niche.

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