Episode 35: Is Your Current Customer Actually Your Target Customer?

In a recent episode of the podcast, episode 33, we veered a little bit into the world of identifying your target customer. In this episode, Sharon and I decided to go more in depth and tackled some things we’ve heard makers talk about quite often:

  1. I know who my target customer is, but they aren’t the people who are actually buying my products.

  2. The customers I’m attracting aren’t really the customer that I want or identify with.

Resources

Join our free, private Facebook Group.

Follow us on Crowdcast to register for future YHBTV episodes live (or watch the video replays).

From the blog,  Dealing with dislike: 3 keys to processing it, What if you hate your customers? and Lost that loving feeling? How to fall in love with your customers.

From the podcast archive, Season 2 Episode 33: Finding your Niche.

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