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Next Level Business Workshop

  • The Hub LA 830 Traction Ave #3a Los Angeles, CA (map)


**** NOTE NEW DATE! OCTOBER 26, 2013**** 

The holiday season is the biggest money maker for most craft artists. Now is the time to start thinking about all the things you've been meaning to do to get your business ready for the next level. We've orchestrated a day to get things done that will polish established businesses and prepare recent start ups! 


  1. YOUR PICTURES NEED TO BE AWESOME: Like it or not you will be judged on your looks in this industry. If what your showing people doesn't look professional and well-done, it will look like you are not serious about your business. You might also be asked for photos of your product or yourself for blogs or magazines, but if you are sending them bad lighting and weird angles, they may not want to use you at all.
  2. YOU NEED TO BE PREPARED WHEN BUYERS APPROACH YOU: Buyers know that shows are a great place to find new merchandise for their shops. Are you prepared to have a discussion about wholesale? Do you have anything to show them? Know your prices? You'd be surprised and how much information you'll need to produce to close that deal
  3. YOUR BOOTH SHOULD BE MEMORABLE: If someone wants to come back to your booth or go to your website later, but you have no sign or have such an unmemorable set up you are indistinguishable it makes it very hard to gain and retain customers.
  4. YOUR MERCHANDISE SHOULD INSTANTLY MAKE SENSE: When people walk by your booth it should be obvious what your product is and why they need to have it. They don't have a lot of time and will quickly move on if you haven't captured their interest.
  5. YOU NEED TO TAKE A STEP BACK: If you've been doing shows for a bit now and feel like you've "got it down," now is the time to take a step back and see what you can do to refresh. Best way to do this is with some feedback from experts and your peers!  

We can't stress enough, this workshop will do things for your business! The cost is extremely budget friendly and photography alone is typically more than the price of this workshop. 



These include: 

Visual Branding Brainstorm from Hearts & Laserbeams
Acclaimed graphic designer and Academy of Handmade member Steph Calvert will work one-on-one with you to create or refine your brand's look. Deliverables include:
-30 minute brand discussion via phone, including colors, customers and creative
-Brand "mood board" (PDF) with visuals to refer to when making visual branding decisions
-Rough sketches of logo ideas (PDF)
$100 value

Media Plan from Right Brain PR
Co-founder and PR expert Sharon Fain will provide you with a media plan for 3-6 months. Includes:
-Discussion of business goals
-6 pitch ideas and calendar
-Suggested media outlets
-DIY PR instructions outlining how to go about pitching to media
$300 value 

Earlybird non-member (paid by/on October 1) $250
Non-member (after October 1) $275
Member $225 (it totally pays to be a member!)
Classes only/ no photography (includes 
lunch, the lunchtime panel and the cocktail hour)  $100

BUY TICKETS: Full Day / Classes Only

If you would like to set up a payment plan, please email

NOTE: It is recommended that you purchase your ticket prior to the event. Space is limited and we cannot guarantee availability for walk-ins.