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SD: FROM HI TO BUY, CRAFT YOUR CUSTOMER PATH

  • Mona Lizzy's 2610 Adams Ave. San Diego, CA 92116 (map)

How do your customers find you, fall in love, and buy? We’ll cover each step of the process: how people find you (online and in-person), how you build loyalty and make them comfortable buying, and how to keep them coming back. The workshop includes a workbook that you’ll fill out during class – so you leave with your own plan of improving your Customer Path, no matter what your business is.

In this class you will:

  • Identify the three important parts of your marketing
  • Improve each part, so that people can  find you, fall in love with you, and buy from you. 
  • Work on your own Customer Path, and develop a plan of action. 

ABOUT THE INSTRUCTOR

Tara Swiger is the author of Market Yourself, a system for creating a marketing plan for your craft business. She began her entrepreneurial journey as a yarn-maker, quit her day job in 2009 and has been teaching and writingfor handmade businesses for over 5 years. Her superpower is translating complex business principles into the language of artists and makers while creating doable Action Plans.

Tara’s taught marketing and business growth to traditional artists in rural North Carolina with the non-profit Handmade in America, to yarn shop owners at TNNA, to fiber farmers at the Camelid Conference, to makers at Craftcation and she’s taught 4 classes with CreativeLIVE.

RESERVE YOUR SPOT

We need a minimum of six students for this workshop to take place, so make sure to buy your ticket early!

Earlier Event: January 7
New Year, New Goals: Online Chat
Later Event: January 14
Social Media Spotlight: Periscope