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SF: Let's Talk Goals | Equation for the Perfect Fail with Lisa of Zelma Rose

  • Sticky Art Lab 1682 University Ave Berkeley, California 94703 (map)

If you are a real life living, breathing, creative business person, no doubt you have failed. We all have, some of us admittedly hard and fast! But here's the good news, there is such a thing as the "Perfect Fail."

Through my own failures as a creative business owner, parent and former psychotherapist, I've cut through the noise, big time bummer self-talk, and oh so perfectly beautiful hand lettered inspirational quotes, and broken failure down to a science.

Learn how to use your, "Oh crap" moments to move forward, upward, and onward with grace. Okay, maybe not total grace, but you've got to start somewhere! It's all about making failure less scary by taking a more scientific approach to creativity so we can bounce back with confidence when chaos reigns.

Dream big, spread your wings, and here's what to do when you fly straight into the side of a building. 

Ch + Pe (Ti) = PF

Learn more on May 14.

-Learn the science behind creativity to help create the optimal setting to have your best idea yet.
-Understand the different elements of the Perfect Fail
-Learn the critical mind set in getting back on your feet after a major epic fail.
-Get pumped for the New Year and see your failures as your biggest assets.


Fine artist and jewelry designer, Lisa Anderson Shaffer is best known for her modern needlework jewelry designs for Zelma Rose and her fine art needlework installations. Taught by her grandmother Zelma, Lisa first learned to cross stitch at 9 years old and immediately fell in love with the attention to detail and slow nature of the process. With an intergenerational collection of Anderson family needlework as her inspiration, Lisa has been creating her own modern needlework for the past 15 years. As an artist she has partnered with creative companies like Etsy, ModCloth, West Elm, The American Museum of Natural History, SFMoMA, and Tiny Prints. She currently contributes to Martha Stewart Living as a West Coast Expert Contributor and Wayfair as a featured style Homemaker. Lisa holds a BFA from the San Francisco Art Institute and a MS from San Francisco State University and is a 3 time California Arts Council Artist in Residence Recipient, along with an Academy of Handmade Awardee for Best Artist in Needlework. Lisa speaks at creative conferences and teaches needlework and best business practices for artists across the country. She currently resides and works in the mountains of Marin County, California.