Holiday Publicity Intensive
You've been working hard on your business and are the place where you're ready to let the world know about it. PR can help you with that! PR is the process of garnering publicity for your brand generally without paying for advertising.
But it can also be tricky navigate. Finding editors and influencers, understanding their needs and preparing to pitch them the right way can be daunting! That's why I'm here to help. I've been working with brands for almost two decades, helping them to land press and generate buzz. I want to work with you!
This program is designed for makers and product-based creative business owners to not only generate press for the holidays, but to build a foundation for ongoing media outreach.
This program features:
Resources and Skills You Can Use Again and Again
Ready Support During and After the Program
Together we will:
Establish your products’ media selling points
Create a targeted list of media and influencers to approach
Craft a series of email messages to your publicity targets
Make timelines for your publicity campaign
Brainstorm product ideas/packages to develop for the holidays
You will receive:
A 60-minute one-on-one introductory meeting
30-minute follow-up meeting
2-4 pitch-ready angles for your products
Email support between meetings
Contact information for at least 10 media sources to contact
Email scripts to customize for your publicity targets
Recipe for Press mailed to you to refer to after the program ends ($25+ value)
BONUS: Act by June 27th and receive a Pitch Wheel (while supplies last) so you’ll always know how far ahead to pitch your products
Pre-Work: Intake form and brand assessment, Recipe for Press will be mailed to you.
Week 1: Introductory meeting and brand feedback, media readiness assessment, plus resource pack
Week 2: Media target homework
Week 3: Publicity timeline
Week 4: Follow-up meeting, receive final plan, discuss advertising and content strategies
Basic understanding of your target market
Established social media presence (you do not have to be killing it)
Willingness to make homework a priority
Sign-ups close Friday, June 29th
The program launches the second week of July and wraps up the beginning of August (exact dates depend on your schedule).
This program's immense value and benefit is that you receive knowledge that you can use again and again!
If you would like to be put on a payment plan, email firstname.lastname@example.org
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