Holiday Publicity Intensive

You've been working hard on your business and are the place where you're ready to let the world know about it. PR can help you with that! PR is the process of garnering publicity for your brand generally without paying for advertising.

Sharon Fain, co-founder of Academy of Handmade and PR professional.

Sharon Fain, co-founder of Academy of Handmade and PR professional.

But it can also be tricky navigate. Finding editors and influencers, understanding their needs and preparing to pitch them the right way can be daunting! That's why I'm here to help. I've been working with brands for almost two decades, helping them to land press and generate buzz. I want to work with you!

This program is designed for makers and product-based creative business owners to not only generate press for the holidays, but to build a foundation for ongoing media outreach.

This program features:

  • One-one-One Meetings

  • Personalized Strategies

  • Resources and Skills You Can Use Again and Again

  • Ready Support During and After the Program


Together we will:

  • Establish your products’ media selling points

  • Create a targeted list of media and influencers to approach

  • Craft a series of email messages to your publicity targets

  • Make timelines for your publicity campaign

  • Brainstorm product ideas/packages to develop for the holidays


You will receive:

  • A 60-minute one-on-one introductory meeting

  • 30-minute follow-up meeting

  • 2-4 pitch-ready angles for your products

  • Email support between meetings

  • Contact information for at least 10 media sources to contact

  • Email scripts to customize for your publicity targets

  • Recipe for Press mailed to you to refer to after the program ends ($25+ value)


BONUS: Act by June 27th and receive a Pitch Wheel (while supplies last) so you’ll always know how far ahead to pitch your products


Pre-Work: Intake form and brand assessment, Recipe for Press will be mailed to you.

Week 1: Introductory meeting and brand feedback, media readiness assessment, plus resource pack

Week 2: Media target homework

Week 3: Publicity timeline

Week 4: Follow-up meeting, receive final plan, discuss advertising and content strategies


  • Basic understanding of your target market

  • Established social media presence (you do not have to be killing it)

  • Willingness to make homework a priority


Sign-ups close Friday, June 29th

The program launches the second week of July and wraps up the beginning of August (exact dates depend on your schedule).


This program's immense value and benefit is that you receive knowledge that you can use again and again!

If you would like to be put on a payment plan, email sharon@academyofhandmade.com

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