We're doing all we can to ensure that you will be the boss of this holiday season. We are throwing resources at you and doing a week of tips and insights to help you!
Join us for our "mini series" Get in Shape for the Holidays for daily guidance from Sharon and Isaac the week of (Oct. 2-6). Make sure that you register so you can catch the replays if you can't join us live.
Also, below the broadcast are resources we've got to help you make this the best holiday season yet!
HOLIDAY GAME PLAN
Don't wind up burnt out (and maybe broke) for another January!
What would it be like to go through the holiday season NOT:
- Completely exhausted
- No time for family
- Running from one thing to the next
- Reacting to situations without much of a plan
- Making too many things you can't sell OR
- Spending late nights making things you didn't realize you needed to make to fulfill orders
It would probably mean you have more time for your family, less stress in already stressful time, and maybe--just maybe--make more money than you thought possible.
This stuff doesn't happen on accident. It happens because you have a plan.
GET OFF THE HOLIDAY HAMSTER WHEEL!
And get a plan that will let you think strategically about your business. We have eight resource-packed lessons designed to do just that in our Holiday Game Plan, a self-study curriculum designed to help you be the boss of the holidays.
You get two ways to complete the program: 1) download the workbook or 2) sign up to get an email series delivered straight to your inbox.
The lessons are both the same and include strategic content that is detailed in eight lessons below.
LESSON 6. MARKETING MATERIALS
- Business Cards
- Marketing Materials
- Brand Review
- Marketing Resources
LESSON 7. POLICIES AND PROMOTIONS
- Sales and Discounts
LESSON 8. TYING UP LOOSE ENDS
LESSON 1. YOUR GOALS
- Review Last Year’s Numbers
- Set This Year’s Money Goals
- Set This Year’s Non-Money Goals
LESSON 2. YOUR SCHEDULE
- Work Backwards
- Scheduling Resources
LESSON 3. YOUR INVENTORY
- Planning For Overage
- The Ingredients
- Your Capacity
- Inventory Resources
LESSON 4. YOUR PRODUCT
- New Products
- Product Resources
LESSON 5. STORYTELLING
- What’s Your Story?
- Marketing Calendar
- Thinking Things All The Way Through
- Storytelling Resources
ARE YOU IN?
Don't let another holiday season go by without making sure your business is serving your interests! Transform your holiday season and save money by actually knowing your numbers and plugging the holes.
LAST-MINUTE HOLIDAY PROMO
Yeah, you meant to plan and create amazing promotions. But life got in the way and you didn't. We totally understand!
Which is why we are hosting this event because:
1) you need to set aside some time to do this kind of planning, AND
2) you're feeling overwhelmed planning all of this and you keep putting it off, which is why you are behind on planning your holiday promos!
We'll walk you through what you should be thinking about with your limited time and also your questions specific to your business!
This two-hour session will include:
- Low-cost, easy and quick ideas you can use to promote your business during the holidays
- Calendar download for planning
- How to Create a Gift Guide in Polyvore [Video]
- Canva layouts and ideas
- Easy-to-reference holiday plan download
- Holiday PR Ideas [PDF]
Join PR and marketing expert Sharon Fain, founder of Academy of Handmade, as she helps you make sure you're not forgetting anything as you enter this busy time!
CRAFT SHOW BOOTHS THAT SELL YOUR STUFF!
Is your craft booth working for you or against you?
Has it been a bit since you last updated it... and it's feeling a bit stale?
Join us for webinar where you'll get EXPERT and ACTIONABLE advice to take your craft show booth from bummer to beautiful.
Your booth is an integral part to craft show success and we want you to have come away with all the money from your next show!
This webinar will also include tons of Q&A with craft show producer Lib Ramos (go ahead, ask her questions in the questions area once you register and we'll get to it!).