Sharon Fain: Right Brain PR


Q: Tell us a little bit about yourself and your business: For Right Brain PR, I help creatives publicize their business. This means everything from working with bloggers and the media to helping with blogs and newsletters.

For the Academy of Handmade, I handle a lot of the communications functions and also think about how to make sure the "supporters" are integrated.

Q: What are your favorite materials to work with? While I'm not a maker professionally, I do love to craft. Painting anything from a watercolor to a chest of drawers makes me feel happy. 

Q: Who inspires you? All the fabulously creative people I get to work with. When people put themselves into their work and are vulnerable to ask others to purchase it, that's pretty inspiring!

Q: Name three guilty pleasures of yours:

1. Binge TV watching. Who wants to come over and clear some space on the DVR?
2. Cheeseburgers. I basically never eat fast food but every now and then nothing satisfies like a burger, namely In-N-Out, Sonic or MVP's in Long Beach. 
3. Naps. 

Q: What is your favorite part of supporting makers? It feels great to use my skill set with people who feel like they can really use my help. It's also fun to see people learn how to think about things from a PR perspective and once they do it can really help them with how they go about their business. 

Q: As a professional in the booming handmade economy, what part of your work do you find most difficult? Figuring it all out. Not just within my own business (which is crazy... I can't even think about how crazy it would be if I also made stuff!), but trying to put some cohesion around how the AHAS goes about working with artists and supporters. What events? How many? What will be valuable to people? How do we connect people from all over the place? Am I doing enough? Whew! Tired, just thinking about it.

Q: What drives your creative process? I get excited about thinking about all the ways to promote a client and come up with cool, new and smart ways to do it. 

Q: Where can people find your stuff? 

My PR work is at and my work with the Academy of Handmade is all right here!